
Q: What makes my character (or client) believable?
A: For starters, no one is either all good or all evil. You need a bit of both.
The mistake many folks make when they create a character (or prepare a client for deposition or trial) is they want to err on the side of "my guy is all good and the other guy is all bad." This sounds like something one would hear in divorce counseling. The truth is, even Darth Vadar and Lucifer started out on the bright side.
Generally speaking we like people like us. Whether we are conscious of it or not, we relate to characteristics in others which are like those in people familiar to us. These sense impressions inform the attitudes we have about people - before we even know them.
In a real world setting like a trial, we want to know if the client comes across in a positive way - or do they turn off the members of the focus group. What about the client is not believable? And can this thing be truthfully and accurately corrected so the client is compelling and convincing?
That does not mean we erase the flaws. Not at all. In fact, the case may require the lawyer to embrace the flaws while showing that the event had nothing to do with the flaws. In the alternative, the flaws may be presented as having some part to play in the event but to a much lesser degree than that of the opposition.
The key is to steer clear of generalities and stereotypes when preparing your client. And remember you can't put lipstick on a pig. Well, you can - but what are you left with? 
In the fictional world the same notion applies. What makes characters endearing is that they have recognizable flaws and virtues. We may recognize the flaws as belonging to someone else we know - not us. But we recognize them just the same. Give us a bit of both angelic and misbehavin'.
I was thinking of this concept while watching re-runs of The Big C, a TV series starring Laura Linney and Oliver Platt. Linney's character has been diagnosed with cancer and she's trying to have the time of her life while there is life. Platt's character is her self-absorbed husband. But as you allow the characters to develop you come to realize that Linney's character is not all grace and sunshine. She has a pretty selfish streak. And Platt's character has a deeply feeling side you would not easily suspect in the beginning.
TIP: Create your characters or develop your client like the well-rounded human beings they are taking advantage of flaws and virtues as befits the situation.
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