Wyzga On Words

Q&A Tuesday: How Does A Story Change By Revising The Context?

Q:    What changes when you change the context of a story?

A:     You can change the meaning.  The meaning can better suit your purpose. 

For decades now I have taught that a story in its simplest terms can be reduced to a formula: Content + Context + Value = Emotionally Meaningful Story. 

The content is all the facts, evidence, characters, relationships, and the like.

The context is the circumstances within which those facts took place, the characters came to be and how they related among and between themselves.

The value gives us the emotional juice so we can relate to the story whether it is about the Hobbit, a coach on trial for alleged sexual abuse or environmental changes.

It's all a story - and not just a story.

Apple is back in the news.  Not because it is launching another iThing but because its wages and payroll practices are pretty abysmal, "Apples Stores' Army, Long on Loyalty but Short on Pay."  How would Steve Jobs change the context of that story?

Here's an example of how he created a "high ground maneuver" that set a new PR bar, as excerpted from the book Steve Jobs by Walter Isaacson. 

The iPhone 4 was dropping calls like crazy.  The reason was attributed to a glitch in the steel rim of the phone. If you held the phone a particular way or covered up the tiny gap that was part of the antenna mechanism, there could be some signal loss.  And it was a problem known to Jobs and the Apple engineers before the launch.

Media being what it is created "Antennagate" and Consumer Reports declined to recommend the phone after rigorous testing.

What's a CEO to do?

Jobs held a press conference.  He did not accept the advice of board members to show a little humility, damp down the pride a bit, offer an apology.  He changed the context of the story, "saying all cell phones had problems."  In a remarkably straightforward and neutral tone he said, "We are not perfect.  Phones are not perfect.  We all know that.  But we want to make our users happy."  Jobs denied the problem, dismissed the criticism, and spread the blame across the board of all smartphone manufacturers

And that was pretty much the end of that.

You could return your phone, but only a marginal few users did.

"Scott Adams, the creator of the cartoon strip Dilbert, was also increduloous but far more admiring....Apple's response to the iPhone 4 problem didn't follow the public relations playbook, because Jobs deccided to rewrite the playbook," Adams wrote.  "If you want to know what genius looks like, study Jobs' words"  By proclaiming up front that phones are not perfect, Jobs changed the context of the argument with an indisputable assertion.  "If Jobs had not changed the context from the iPhon 4 to all smartphones in general, I could make you a hilarious comic strip about a product so poorly made that it won't work if it comes in contact with a human hand.  But as soon as the context is changed to all smartphones have problems,' the humor opportunity is gone.  Nothing kills humor like a general and boring truth." [page 523]

TIP:     Develop the context of your story to suit the purpose of your persuasion.

TIP:     Developing the accurate and appropriate context for your story is not lying; it owning the genius to persuade your listener or decision-maker.

TIP:    Lessons are everywhere we look. 

Advice To Graduates: Life Will Be Hard; Make Mistakes; Fix The World; Be True To Yourself; And So On.

Elliott Richardson gave the commencement address to my college graduating class.  I don't remember what he said so much as what he had done: as attorney general he stood up to then-President Richard M. Nixon and refused to fire the Special Prosecutor investigating Watergate.  His moral stand and subsequent resignation hearkens back to a much earlier time, one that Maureen Dowd longs for in her editorial, "Moral Dystopia."  Excerpt.

"EVERYONE is good, until we’re tested.

We hope we would be Sir Thomas More in “A Man for All Seasons,” who dismisses his daughter’s pleas to compromise his ideals and save his life, saying: “When a man takes an oath, Meg, he’s holding his own self in his own hands. Like water. And if he opens his fingers then, he needn’t hope to find himself again.”

But with formerly hallowed institutions and icons sinking into a moral dystopia all around us, has our sense of right and wrong grown more malleable? What if we’re not Thomas More but Mike McQueary?"

Richardson was tested.  His actions are his legacy.

It would be too easy to say that in the years since I stood alone and applauded Richardson's address I became a lawyer and stood up to wrongdoers to model his role.  My mother would just tell you that I was always a head-strong independent soul rooting for the underdog while marching to a distant drummer.

What I do want to know is what today's graduates will take from the plethora of commencement speeches given by the notables and quotables whose earnest, funny, somber and encouraging words come to us in snippets in todays NYTimes, "Familiar Faces Offering Advice, Idealism and Humor."  Excerpt.

"But uplift and idealism still ruled. Graduates were exhorted to do great things, look out for others and maybe, just maybe, put aside their electronic devices for a few minutes. The nearest to universal advice was that graduates should chase what they love, and heal what ails humanity."

Here are a few of my favorites:

NEIL GAIMAN, AUTHOR

University of the Arts

“Nothing I did where the only reason for doing it was the money was ever worth it, except as bitter experience. Usually I didn’t wind up getting the money, either.” “Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do: make good art. I’m serious. Husband runs off with a politician? Make good art. Leg crushed and then eaten by mutated boa constrictor? Make good art. I.R.S. on your trail? Make good art. Cat exploded? Make good art. Somebody on the Internet thinks what you do is stupid or evil, or it’s all been done before? Make good art.”

LAWRENCE LESSIG, LEGAL SCHOLAR

John Marshall Law School in Atlanta

“There is no one in the criminal justice system who believes that system works well. There is no one in housing law who believes this is what law was meant to be. ... The law of real people doesn’t work, even if the law of corporations does. ... The law has convinced most Americans that the law is for the rich, except that part of the law that involves the prisons. We, all of us, have a duty to fix this. To repair this. To make it better.”

CORY A. BOOKER, MAYOR OF NEWARK

Bard College

“Go out there and swear to this world your oath, not with your words, but with what you do. Not with your hand over your heart, but with your hand outstretched to a world that desperately needs your hand, your help, your insights, your creativity, your honor, your courage. It needs you.”  “My dad would always tease me: ‘Boy, don’t you walk around here like you hit a triple. You were born on third base, boy.’ ... I drink deeply from wells of freedom and liberty that I did not dig. I eat lavishly from banquet tables prepared for me by my ancestors. I sit under the shade of trees that were planted and cultivated and cared for by those who I will never know.”

AARON SORKIN, WRITER AND PRODUCER

Syracuse University

“To get where you’re going, you have to be good, and to be good where you’re going, you have to be damned good. Every once in a while, you’ll succeed. Most of the time you’ll fail, and most of the time the circumstances will be well beyond your control.”  “You’re too good for schadenfreude, you’re too good for gossip and snark, you’re too good for intolerance — and since you’re walking into the middle of a presidential election, it’s worth mentioning that you’re too good to think people who disagree with you are your enemy.”

To those of you setting out, every good wish for health, prosperity and joy.  For those of us still on the road take a moment to thank and learn from the ones on our (aging) heels.

When Is It Okay To Say A Derogatory Word?

According to a recent ruling by an appellate court in Albany, New York, the word "gay" is no longer considered slanderous in the State of New York when used to falsely accuse someone of sexual orientation.

What happened?

Somewhere along the line the word "gay" has morphed into meaning "stupid."  And the court so ruled.

Gina Bellafante reporting for the NYTimes in "Gay or Stupid? One of These Is Still an Insult," gives us the background story on the global evolution of the word "gay" specifically into meaning "stupid."  Excerpt.

"In arriving at its decision, the court erased decades of rulings that treated inaccurate descriptions of sexual orientation as defamation. “These appellate division decisions are inconsistent with current public policy and should no longer be followed,” the unanimous decision, written by Justice Thomas Mercure, stated.

What took so long?

While the decision clearly reflects the ideas and opinions of an increasingly enlightened citizenry, it might also be said to speak to the evolving etymology of the term gay itself. During the past two decades, American adolescent vernacular has broadened the definition far beyond implications of sexual orientation. In a circle of 13-year-olds, “That’s so gay!” might translate to: “Only ding-dongs go to the movies on Saturday when anyone who is anyone goes to the movies on Wednesdays.” It might be gay to wear Pumas in a place where Converse high-tops are the rage, or gay of a teacher to assign a 10-page essay on “Buddenbrooks” three days before Christmas.

Ten years ago, on an e-mail list dedicated to issues of linguistics, an extensive conversation got going over whether the word gay had morphed specifically into meaning “stupid.” The cumulative answer was, yes, it seemed so, and this was happening around the world, including in the United States."

I disagree with the court. It's too close a bridge from something defamatory to customary.  Recall the kerfuffle about African Americans referring to each other using the "N" word.  They argued that among the black population it worked.  I blogged on this topic: "When Is A Slave Not a Nigger?"

It troubled me then and it troubles me now.  Are we a country so short on language that we have to rehash a word for another purpose and then excuse its former negative image merely because it has become so used in the vernacular?

Narrative Medicine And The Cross-Over To Law School And Law Practice.

What do internists, especially ones practicing narrative medicine, have to tell law students and lawyers? Quite a lot.  And all it will take is 39 minutes of your time.

Rita Charon, MD, PhD. a nationally renown physician, writer and educator as well as Executive Director/Founder, Program in Narrative Medicine College of Physicians and Surgeons, Columbia University is at the top of the game of Narrative Medicine.

Click here to attend the Department of Medicine Division of Medical Humanities presentation "Narrative Medicine: Accuracy, Evidence, Allegiance, Joy" as Dr. Charon discusses the importance of the medical narrative as a tool for physicians to better understand their patients and themselves, and it's role in training a new generation of doctors.

What is so fascinating to this former pediatric nurse, life-long storyteller and litigation consultant is the cross-over between Dr. Charon's ideas on the dividends of narrative medicine and those that can be reaped in law schools and law practices.

Highlights with my comments in [brackets]:

*    Medicine must go beyond the bounds of knowledge with differential diagnostic brains.  That kind of fact-based thinking is inadequate to the task.  [Likewise, our reliance on "the facts and only the facts" gives us a distorted view of what happened to our clients and what matters to them.]

*    Illness unfolds in stories.  The thing that is amiss in the body tells the self that there is something the matter and eventually that story comes to the attention of the healthcare provider who will turn around and tell it to a colleague.  The idea being that the telling and retelling should lead one to know what to do.  [How do you see yourself in the internist's shoes?]

*    Medical stories are a matter of ongoingness.  A doctor's duty is to develop a sense of story that takes into account devastation, loss, grief, magnitude of hurt and pain.  [Our clients are in the same boat - and we are there with them.]

*    The big question: Are you available to receive the story, to “co-hear” the narratives of illness, to train yourself to know accurately and fully what the patient expresses to be more effective in care?  [For lawyers, are we available to hold the space for the client so we develop different skills interviewing our clients, determining what the problem is and how to remedy it?]

*    You must learn to heed the story, learn from the story, learn the skills to recognize it, stand in the gathering of the story and work with the patient and family - to experience what the patient and family go through and for the patient to learn what the healthcare people experience.  [Who here has often desired that ability to co-hear with our clients and our clients families?  We are walking parallel roads with these internists.]

*    What are the dividends?  We find this practice helps improve cohesion of healthcare teams, minimize burn-out, increase empathy, encourage taking on the perspective of another person, feeling a growth in affiliation with their colleagues and others, listening attentively and less defensively, recognizing the unique dimensions of colleagues, using parts of the brain that had gone fallow, and recognizing that stories are total storms rather than the typical pattern of beginning, middle and end.  [What would you give for similar practical and human dividends in your practice?]

*    Narrative medicine helps medical students and doctors stop squandering evidence by learning to retrieve it in narrative, grasping the patent's story in words and learning to plumb the meaning of the evidence.  [For lawyers that meaning will carry over to the trier of fact.]

*    When doctors are fortified with the competencies of listening, curiosity, empathy, imagination their practice changes, they make authentic contact with the patient cleared of biases and other fsact-gathering screens.  [All anyone wants is to be heard, even for a moment.  After you have given the client the chance t tell their story you can go back and collect the data you need for the lawsuit.] 

Dr. Charon's makes this introduction to every patient: " As your doctor I face you so you can express to me what you are going through in words - please tell me what you think I should know about your situation."  She sits with her hands in her lap and absorbs what happens.  By inviting the account she can learn without shoe-horning the patient into her own fact list.  [Beginning with law school we can encourage the development of attentive listening. It wil flow over to practice.  Imagine th transformations.]

I invite you to spend 39 minutes and change your practice with practical and human dividends.
                                   
















                          

13 Minutes With Bill Harley - Storyteller - TEDx: Stories Out Loud.

Back in the day I fell in love with the storyteller Bill Harley.  But then so did many many many folks: storytellers and listeners alike.  We knew so many of his stories and song by heart.  Bill made us happy and nostalgic and giddy and wistful at the same time.

Over the decades, articles, blog posts, and presentations to thousands of lawyers, I've said the same things about the importance and power of story:

1. To make your story emotionally meaningful to the listener, you must marry content (facts) to context (circumstance).
2. We are wired to hear narrative, to sort matters out - even legal matters - in narrative.
3. Narrative is how we figure out the ways to carry on despite the problems in our lives.

TIP:    Click here to take 13 minutes to listen to Bill Harley in his recent TEDx talk on the power that stories have which no media, no social network, no list of facs (or factoids), no computer can match.

A few highlights:

TIP:    We are creatures of context.  Context gives order: what happened before and what came after.  Order gives meaning.

TIP:    Stories are how we assign meaning to our lives, and the lives of others.

TIP:    The stories we create are how we answer the riddle of the problem so we can carry it through our life without it dragging us down.

TIP:    We are not built to remember lists of facts - we are wired to recall narrative.

TIP:    Stories work because they are cognitive & emotional: safe to think about because it’s not about us: we take the story & apply it to us & take us & apply to the story.

TIP:    Know when to speed up & slow down.  Know which visual underscores the narrative.

TIP:    Rely on this: we are genetically encoded to pay attention to the person in front of us. 

AND, if the one in front of us is you, the storyteller, imagine what you can do with the power of story.

 

 

Q&A Tuesday: How Often Should I Use A Comma? Less Than You Think.

Q:    How often should I use a comma in my writing?

A:    Here are a few tips from The Most Comma Mistakes.  Excerpt:

"Identification Crisis
If I’ve seen it once, I’ve seen it a thousand times. I’m referring to a student’s writing a sentence like:

I went to see the movie, “Midnight in Paris” with my friend, Jessie.

Comma after “movie,” comma after “friend” and, sometimes, comma after “Paris” as well. None are correct — unless “Midnight in Paris” is the only movie in the world and Jessie is the writer’s only friend. Otherwise, the punctuation should be:

I went to see the movie “Midnight in Paris” with my friend Jessie.

If that seems wrong or weird or anything short of clearly right, bear with me a minute and take a look at another correct sentence:

I went to see Woody Allen’s latest movie, “Midnight in Paris,” with my oldest friend, Jessie.

You need a comma after “movie” because this and only this is Mr. Allen’s newest movie in theaters, and before “Jessie” because she and only she is the writer’s oldest friend.

The syntactical situation I’m talking about is identifier-name. The basic idea is that if the name (in the above example, “Jessie”) is the only thing in the world described by the identifier (“my oldest friend”), use a comma before the name (and after it as well, unless you’ve come to the end of the sentence). If not, don’t use any commas."

Click here to read more about The Missing Comma and Splice Girls, and Boys.

Shakepeare In Iraq Reminds Us: Themes & Stories Are Universal.

Where were you when you saw "Romeo & Juliet", the 1968 movie?

I imagine one listen brings it back.

What chance that the themes of young love, fighting families and war could find an audience in Iraq?

Tim Arango writing for the NYTimes, "In Iraq, 'Romeo and Juliet' Portryas Montague and Capulet as Shiite and Sunni," reminds us that stories grounded in Truths with a capital "T" are indeed universal.  No matter where you go in this world, who you talk with, the stories you learn - one thing remains consistent: universal Truths apply to all places.  We recognize them.  Yes, this may be Shakespeare's centuries old story, but the audience in Baghdad sees their own story in the timeless one of the doomed lovers.  Excerpt.

"BAGHDAD — It is not poison or a dagger that takes the lives of the young lovers, but a suicide bomb. The Montagues and Capulets are divided not just by family, but also by religious sect. And the dialogue in the Iraqi adaptation of “Romeo and Juliet” is sprinkled with references to Blackwater, Iranians and the American reconstruction effort.

After a recent performance here at the National Theater, where the dramatic arts were once degraded to serve as a dictator’s propaganda, the audience filed out buzzing over the return of serious art to the Iraqi capital. Cloaked as a Shakespearean classic was a lively rendering of their own lives over the past nine years.

“It was about our reality, the killing that happened between the Sunnis and Shias,” said Senan Saadi, a university student who was in the audience."

TIP:    No matter whether you are writing a trial story for a decision-maker, a marketing story for a buying audience, or an inspirational story to motivate listeners, fall back on what you know: the universal Truths we recognize.

 

Anne Lamott Has Words For Writers & Lawyers.

I am a card-carrying member of the Anne Lamott fan club.

No question about it.

I have been insanely intimate with her books: Traveling Mercies, Bird By Bird, Plan B, and Rosie, among others.  The margins are filled with notes, the words are underlined and re-underlined.  I, like so many others, are convinced that Lamott wrote a particular book just for the reader. 

Something Lamott said rings true for all writers, and especially for lawyers who write their opening statement or closing argument but so rarely read what they've written aloud.  There's a big difference hearing with the ear:

"Nothing can break the mood of a piece of writing like bad dialogue. My students are miserable when they are reading an otherwise terrific story to the class and then hit a patch of dialogue that is so purple and expositional that it reads like something from a childhood play by the Gabor sisters. ... I can see the surprise on my students' faces, because the dialogue looked okay on paper, yet now it sounds as if it were poorly translated from their native Hindi."

TIP:     Any time you have something to say aloud, speak out loud what you've written to hear how it sounds before you have to stand and deliver your words to the decision-maker or listener.

A Plethora Of Story Influences.

I am delighted to have been invited to join Kathy Hansen's blog, A Storied Career!

Just in case you missed us, over the next several days I'll be re-posting the interview she conducted with me and began publishing on April 9th.

Click here for Question #5.

 

Lawyers are Suspicious of Stories That Do Not Come Packaged in Structures.

I am delighted to have been invited to join Kathy Hansen's blog, A Storied Career!

Just in case you missed us, over the next several days I'll be re-posting the interview she conducted with me and began publishing on April 9th.

Click here for the 3rd post.