Back in the day I fell in love with the storyteller Bill Harley. But then so did many many many folks: storytellers and listeners alike. We knew so many of his stories and song by heart. Bill made us happy and nostalgic and giddy and wistful at the same time.
Over the decades, articles, blog posts, and presentations to thousands of lawyers, I've said the same things about the importance and power of story:
- To make your story emotionally meaningful to the listener, you must marry content (facts) to context (circumstance).
- We are wired to hear narrative, to sort matters out - even legal matters - in narrative.
- Narrative is how we figure out the ways to carry on despite the problems in our lives.
TIP: Click here to take 13 minutes to listen to Bill Harley in his recent TEDx talk on the power that stories have which no media, no social network, no list of facs (or factoids), no computer can match.
A few highlights:
TIP: We are creatures of context. Context gives order: what happened before and what came after. Order gives meaning.
TIP: Stories are how we assign meaning to our lives, and the lives of others.
TIP: The stories we create are how we answer the riddle of the problem so we can carry it through our life without it dragging us down.
TIP: We are not built to remember lists of facts - we are wired to recall narrative.
TIP: Stories work because they are cognitive & emotional: safe to think about because it’s not about us: we take the story & apply it to us & take us & apply to the story.
TIP: Know when to speed up & slow down. Know which visual underscores the narrative.
TIP: Rely on this: we are genetically encoded to pay attention to the person in front of us.
AND, if the one in front of us is you, the storyteller, imagine what you can do with the power of story.
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