Q: How does storytelling help me as well as my client?
A: Stories are the stuff of daily life. When we commit to becoming part and parcel of the story we need to tell on behalf of another, the commitment expands our awareness of our humanity. From this place we become increasingly empathetic, compassionate, and relatable to other human beings, more authentic, believable and better at persuading, too.
Some years back I wrote an article with San Diego attorney Jim Parziale entitled, "Once Upon A Client - The Power of Persuasive Legal Storytelling." [Click on the title to access the pdf.] It's a treasure trove of information, thoughts and ideas gained over decades of my storytelling work which became translated into the litigation arena. I bet you will recognize in these words much of what I have been speaking, teaching and writing about for almost 15 years.
I trust that this work will be of help to you and your clients. If you intend to use it, please remember the integrity of attribution.